Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Audition for Maga

Britain's shortest-serving prime minister, kicked off the first edition of her online program with a promise to expose "the evil-doers" working to weaken Britain, the US and Europe. She explained she would reveal how an "international network of liberal activists function to subvert popular rule and the public's choice."

"Our focus will be on the political movement of Donald Trump and observe how it can be accomplished in Britain," Truss declared. "We'll be talking to the leading lights of the Maga movement."

In advance of the series premiere, there was a strong advocate. "This is the beginning of a type of transformation," remarked the controversial US journalist. His Just the News will publish the Truss's new audio shows.

Forging Alliances in the Maga-Verse

British fellow travellers, featuring a pro-Reform adviser, have also helped her set up the Truss's program. Its staging is professional, though simple. The show has attracted ten thousand followers in her first week and her debut garnered tens of thousands of views during that week.

It is a modest start, but in aligning with Solomon, Truss is being entering a well-developed political media sphere creating and spreading Make America Great Again themes. Its obsessions encompass alleged censorship by the traditional news outlets and a goal to remove a conspiratorial 'deep state' – which the ex-PM holds responsible for the swift end of her short and troubled leadership.

"Just the News is not widely recognized beyond the Maga world, but it does have influence there, largely because of Solomon, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even spoken with Trump," said Professor Alex Hinton, who has closely studied the Maga movement.

A Controversial Partner

Her effort to bring American conservative media to the UK has pushed her closer to contentious individuals such as Solomon.

He established Just the News in the wake of backlash following accusations of promoting false stories about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about ex-ambassador to Ukraine.

His claims were repeated across the conservative press, with he featuring as a common interviewee on the widely-watched Fox News show. Donald Trump boosted Solomon's reporting.

He wrote the Ukraine claims in a set of articles for the political newspaper the Hill, where he had already been re-labelled as a columnist following internal criticism over his articles. His claims were central in the then-president's request for the officials in Kyiv to investigate the Bidens in that year. These actions resulted in impeachment proceedings against Trump. Senators later found not guilty the then-president.

Weeks after he exited the publication in October 2019, the news organization revealed it was conducting a review of his columns relating to Ukrainian matters. It determined he had relied on unreliable sources and noted he "did not disclose important details about key Ukrainian sources, specifically the fact that they had been charged or were the subject of inquiries."

Becoming Part of the Sphere

The journalist's personal media appearances are a sign of the conservative ecosystem Liz Truss is joining. Solomon mentioned his endorsement of Truss's project on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is the base for the Maga influencer former adviser Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already interviewed the political operative on one of her first podcasts.

By partnering with this media figure, she has become a minor player in a broader ecosystem of pro-Trump platforms that often amplify each other's content.

His personal podcast and Real America's Voice show have repeatedly hosted individuals such as commentator Mike Benz, a rightwing influencer whose arguments against the US Agency for International Development was referenced by Elon Musk as reasoning behind dismantling the foreign aid agency.

An International Strategy

While the former PM's unnatural presentation and career difficulties have drawn derision in Britain, a number of stateside commentators do not dismiss her attempts to reinvent herself as a British branch of the Maga media.

"One must regard people like Truss seriously, despite the fact that you may not want to interpret them word-for-word," said a former Biden White House aide, who was employed in the Obama White House.

"It was evident how in 2024 the former president utilized that ecosystem to spread his narrative. Without a doubt that sphere exports and influences discourse abroad. It looks fairly obvious to me that the conditions in the United Kingdom are similar to what enabled this non-mainstream media network to prosper here."

Alan Finlayson, said the internet-based conservative network was already exerting influence in the UK.

"Digital media knows no borders," Finlayson remarked. "There is a certain environment within which stuff flows – on occasion appearing in harsh versions and occasionally in softer tones – but which is interlinked."

Hinton said the rise of the online right in the UK recently meant the "chance to have a growing impact is considerable."

Global Goals

"The former PM and political figure Nigel Farage not long ago appeared at the CPAC, where I saw they hit Maga talking points prior to the {king of Maga|

Lisa Francis
Lisa Francis

A technology journalist and business analyst with over a decade of experience covering digital transformation and startup ecosystems across Europe.